
Nailing the Customer Experience Will Help You Expand Your Base, Improve Revenue, and Dispel Fears
The following is adapted from Breaking the Stigma by Charlena Berry. In summer 2020, my partner, Darrell, and I took our daughter and one of her friends on a 30-day RV trip around the country, concentrated in the Southwest. When we entered Texas, we saw a billboard that made us laugh: “Only 262 miles to Bucc-ee’s. You can hold it.” As we kept driving, we saw more billboards, counting down the miles to the Bucc-ee’s. When we finally reached the Bucc-ee’s, of course we had to s